Post-production plays a significant role in the image creativity for commercial use. The latest Adobe Lightroom and Adobe Photoshop software supports this process.
To achieve the final result different techniques can be applied to create a mood or to pass over the “message”.
The level of interference in the photo depends on the final customer expectations.
The interference starts with removing small distractions, trough changing reflections on the car to make a composite by combining the photographed object with new background. Current post-production techniques allow also adding motion without the need to arrange expensive shoots.


Multi exposure is one of the lighting methods which allows to use one artificial light source to light the entire photographed object. By using this technique smooth shadows and low reflections are achievable to highlight the product without any distractions in the background. During the post process single exposures joined together reveal the product.
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